Recent advancements in traffic analytics, ML, and AI have opened the way to more accurate and more affordable sales predictions. For convenience stores and gas stations, these technologies present an opportunity to completely rethink and elevate their site location analysis and revenue forecasting strategies.
Role of accurate traffic data in sales projection
Gone are the days when store owners relied on guesswork or broad market trends to predict potential sales. Today, businesses have the power to analyze traffic data and fine-grained demographics for any address of interest to forecast sales with remarkable accuracy. With predictive analytics, companies can answer key questions that directly impact their location selection:
• What are the AADTs on nearby roads?
• How many potential customers will visit a new store?
• What will be fuel and in-store sales volumes?
• What are the demographics of drivers passing by?
These are critical questions that can make or break a new location. By integrating insights derived from accurate traffic counts and precise visitor rates, retailers can pinpoint high-potential locations and reduce the risks associated with market expansion. Discover our projected sales forecast example below.
How Ticon makes it happen
By integrating traffic, demographic, and competitor insights into a single comprehensive report, Ticon has created a solution that answers the most important question: Is this site the right choice for your next expansion?
Data-driven location assessment
Ticon's site ranking goes beyond surface-level data. It integrates key factors such as traffic volumes & patterns, visibility, local demographics, nearby competitors, and points of interest. By analyzing these multiple insights, we've developed the Ticon Site Ranking - a comprehensive yet actionable metric that empowers business owners to evaluate a location before making a commitment.
Traffic analytics that drive results
What sets Ticon apart? It’s our unparalleled expertise in traffic engineering. We don’t just deliver raw traffic numbers; we provide precision. By cross-verifying multiple data sets and integrating cutting-edge technologies, we offer the most accurate and comprehensive traffic data for retailers on the market. Our advanced predictive models go a step further, estimating how many drivers from a given traffic volume will actually convert into potential customers.
With Ticon, you get more than data - you get a clear pathway to smarter, more profitable site decisions.
Fuel and in-store demand forecasting techniques
We’ve developed sophisticated sales forecasting methods to estimate both fuel and in-store sales demand, giving you a chance to predict how your chosen site will perform before investing in it. By analyzing market trends and traffic, we equip our clients with the information needed to make optimal decisions about where to grow their business - anywhere in the U.S.
Choose smarter. Choose Ticon
With Ticon, making the right choice has never been easier. Unlike other forecasting software, our integrated reports empower you to assess potential locations with the confidence that you’re making decisions backed by data, expert insights, and cutting-edge technology. Isn’t it the best business forecasting tool?
