We introduce the first-in-market traffic flow demographics, giving you detailed insights into who drives by your location each day. Understand your future customers - before they walk in.
We analyze traffic flow and driver origin data to reveal key customer traits - like income, age, gender, education, and ethnicity - plus 30+ optional parameters. Use these insights to choose locations that match your ideal audience.
What’s the customer profile in the traffic flow?
Get a clear snapshot of who’s driving by so you can find locations with the highest presence of your target customers or refine your target audience.
Which products or services are most preferred?
Analyze age, income, education, and ethnicity to align inventory, offerings, and marketing campaigns with real customer profiles.
What is the purchasing power of passing drivers?
Align pricing strategies and product mix with local purchasing power to match income levels of drivers near your site.
Built on years of traffic engineering experience, Ticon’s proprietary methodology traces drivers’ origins using highly granular demographic data to accurately reflect the specific demographics of traveler’s starting points.
