FAQ

Ticon goes beyond outdated DOT traffic counts, leveraging advanced verification technologies and historical traffic data from multiple data sources, to provide the most accurate traffic data analysis on the market. Our location intelligence solutions, built on reliable vehicles’ traffic data, empower businesses to make confident, data-backed decisions.

Ticon stands out by delivering trusted data-driven solutions that go beyond outdated traffic data collection methods:

• Ample: Unlike other providers that focus only on highways and major roads, Ticon delivers insights for all road types, giving a complete picture of mobility patterns rather than a limited road traffic dataset.
• Accurate: Our traffic models are built using best-in-class traffic engineering methodologies, ensuring daily traffic data and traffic patterns you can trust.
• Affordable: We provide high-value solutions tailored for businesses of all sizes.

Ticon serves businesses of all sizes with tailored vehicle traffic analysis:

• Small businesses benefit from location-specific traffic data reports and sales forecasts, such as the Feasibility Study and Sales Projection predicting sales potential at new locations based on accurate traffic data.
• Large enterprises benefit from full access to the best in class road traffic data analysis - TrafficZoom Platform - delivering AADT traffic counts for every road in the US and making it easy to identify high-demand areas for expansion.

Our data supports a wide range of industries, including convenience stores, gas stations, car washes, EV chargers, quick-service restaurants (QSRs), beauty and wellness, healthcare, and fitness centers. 

‍Not listed?

Ticon provides traffic data analysis in 50+ countries across the Americas, Europe, Africa, and the Asia-Pacific region. If you need high-quality traffic data for a specific location, reach out to us for availability.

Choosing the right retail site selection services is crucial for successful business location research and optimal store site selection.

For small businesses lacking in-house analytics, the Ticon Feasibility Study Report provides a detailed retail site location analysis, covering AADTs, visitor estimates, site ranking, projected sales and fuel demand, competitor insights, and demographic analysis - all in a single, easy-to-use report.

For large enterprises, the C-Site Advanced Traffic Report offers in-depth retail location analysis, delivering comprehensive, reliable traffic and demographic insight to support accurate and data-driven site selection for retail stores.
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Seeking another format?

Yes. Ticon provides retail store performance analysis to help businesses determine if poor store performance is due to external factors like road construction, special events and new competitor presence or internal inefficiencies related to store performance management.

• Historical traffic data analysis – Identifies disruptions caused by shifts in traffic flow.
• Traffic load heatmaps – Supports performance management in retail by optimizing staffing levels based on real demand, preventing over- or under-staffing.

Ticon offers the first-in-market traffic flow demographics, providing insights into who drives past your location daily. Our store traffic analysis identifies key customer characteristics - income, age, gender, education, and ethnicity - based on drivers’ origins and car traffic analysis. 

Yes! Ticon offers predictive analytics for sales forecasting - Sales Projection and Feasibility Study reports to help you assess your site's revenue and growth potential before making an investment.

Unlike other providers, our forecasts are based on accurate traffic data and visitor rates, allowing us to estimate potential visitor numbers, in-store sales, and fuel demand (broken down by fuel type: diesel or gas). This guarantees reliable, data-driven sales forecasting, eliminating guesswork and providing retail conversion rate analysis based on real traffic volumes.

Don't commit to a site without Ticon - ensure you're making the best investment decisions, backed by data.

The Sales Projection Report is a simplified version of the Feasibility Study, focusing only on predicting sales without in-depth demographic analysis, supply analysis, or competitive landscape assessment. It is ideal for businesses requiring predictive analytics for sales forecasting without a full market evaluation.

For a comprehensive location analysis, we recommend the Feasibility Study, which provides a full understanding of the trade area, competition threats, and market demand - ensuring data-driven site selection and risk-free expansion.Wonder how to receive a revenue projection example for your store?

Yes! Ticon partners with fuel distributors to provide precise fuel demand forecasts for their customers. With accurate insights, gas stations can optimize fuel ordering and prevent shortages ensuring a steady and efficient supply chain.

This allows you to optimize supply, identify high-demand areas, and improve distribution efficiency.

In retail, relying on inaccurate or incomplete data can lead to:
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• Missed business growth opportunities by choosing suboptimal locations.
• Costly mistakes in network expansion due to poor quality traffic counts and inaccurate estimation.
• Lower ROI and long-term stagnation from ineffective site placement.

‍Without high-quality traffic data, businesses risk investing in the wrong locations and failing to ensure continuous development.

For accurate site selection decisions, traffic insights must be based on excellent quality traffic data that meets key reliability criteria:

‍Location-specific – Data should be collected for your exact address, not just a nearby area, polygon, or street.
‍Time-sensitive – Reliable insights rely on historical traffic data covering traffic over an extended period, not just a few days or “typical conditions.”
‍Up to date – Traffic patterns might fluctuate. Using high-quality traffic counts that are regularly updated is essential for accuracy.
‍Comprehensive – Insights should reflect the full traffic flow, not just select fleets, limited datasets, or vague volume estimates.Ticon ensures all these factors, providing the most accurate traffic data for confident decision making.

Mobile phone data does not accurately reflect real traffic volumes due to significant noise and limitations. With hundreds of thousands of phones on the road, it becomes difficult to distinguish between different transportation modes - 100 people on a bus can be misinterpreted as 100 separate vehicles.

Ticon collects data from a diverse range of verified and high-quality sources to ensure accuracy, freshness, and reliability. Our platform integrates information from navigation systems, fleet management tools, connected vehicles, cellular networks, GIS systems, government agencies, and more.

Ticon ensures high-quality traffic counts through continuous validation and cross-verification of multiple data sources. Our approach delivers accurate traffic data, guaranteeing reliability and consistency of our solutions for our clients.

Ticon guarantees accurate traffic data through rigorous validation and real-world testing. Our estimations are directly compared with measurements from state-of-the-art detectors and validated counters to ensure precision.

To further validate the quality of our traffic data, we have conducted extensive field tests and studies in over 20 cities, covering populations from 100,000 to 12,000,000 people. These studies confirm the accuracy and reliability of our models across diverse environments, ensuring businesses receive the most precise and actionable traffic insights.

Ticon's proprietary algorithm processes a number of big data sources using advanced Data Science - AI, ML modelling, and transportation technologies. Unlike traditional methods that rely on averages, Ticon delivers accurate traffic data at any level - whether it's a specific business address, street, neighborhood, or city. No ‘averages’. No “area is too small”.

Simply book a time slot on Calendly or reach out to us at info@ticon.co to schedule a consultation, get expert advice on your potential site or book a demo.

Ticon offers ready-to-use solutions for businesses of all sizes, making it easy to integrate retail site selection analysis into your processes.

For small businesses, our Sales Projection and Feasibility Study Reports deliver comprehensive site potential and trade area assessments, helping you enhance your store site selection—no in-house analytics required.
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For large enterprises, you can:
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• Order comprehensive traffic reports, receive detailed retail site location analysis for any location and integrate these insights into your internal analytics systems.
• Subscribe to TrafficZoom and instantly access AADT values for all US roads and streets, streamlining the analysis of existing retail store locations and site selection.

With Ticon, businesses can accelerate business location research, optimize retail location analysis, and make data-driven expansion decisions with confidence.

Your traffic analysis report will be delivered within 48 hours after placing your order. 

1. Place your order – Select the product that fits your needs.
2. Data processing & analysis – We compile and analyze traffic and demographic data to ensure accuracy.
3. Receive your traffic report – Get your insights within 48 hours, ready for decision-making.