Can I trust mobile data for business site analysis?

Mobile phone data does not accurately reflect real traffic volumes due to significant noise and limitations. With hundreds of thousands of phones on the road, it becomes difficult to distinguish between different transportation modes - 100 people on a bus can be misinterpreted as 100 separate vehicles.

Mobile data captures only a fraction of actual road traffic—typically 5% to 15% of vehicles. The data is also biased toward certain fleets, as not all vehicle brands transmit data equally. For example, Mercedes vehicles are commonly connected, while many Ford models are not.

The use of mobile phone data makes it more challenging to determine the real location of vehicles passing a particular road section. This is similar to how rideshare apps like Uber often require users to confirm their exact location because GPS alone isn't precise enough.

‍Ticon solves these problems by using verified, multi-source data that provides accurate, real traffic volumes.