Why is accurate traffic data essential for site selection?

In retail, relying on inaccurate or incomplete data can lead to:

• Missed business growth opportunities by choosing suboptimal locations.
• Costly mistakes in network expansion due to poor quality traffic counts and inaccurate estimation.
• Lower ROI and long-term stagnation from ineffective site placement.

Without high-quality traffic data, businesses risk investing in the wrong locations and failing to ensure continuous development.