What makes traffic data reliable? | Quality traffic data

For accurate site selection decisions, traffic insights must be based on excellent quality traffic data that meets key reliability criteria:

• Location-specific – Data should be collected for your exact address, not just a nearby area, polygon, or street.
• Time-sensitive – Reliable insights rely on historical traffic data covering traffic over an extended period, not just a few days or “typical conditions.”
• Up to date – Traffic patterns might fluctuate. Using high-quality traffic counts that are regularly updated is essential for accuracy.
• Comprehensive – Insights should reflect the full traffic flow, not just select fleets, limited datasets, or vague volume estimates.

Ticon ensures all these factors, providing the most accurate traffic data for confident decision making.