Marketing people have their own view of the world. This view is built on the importance of – you guessed, it – marketing. Some of these people even go as far as stating, in writing, that the most important part of your convenience store’s success is… brand.
One can only assume that these people never learned the three most important rules in real estate, which are: (1) location, (2) location, and (3) location.
While it is important to differentiate your store offering from your competitors, it is much more important to apply the science of site selection to choosing the location that provides maximum return on your substantial investment.
Store location that assures a high potential for high number of visitors is defined not only by total number of vehicles passing by it, but also by the time when the traffic is at its highest – morning or afternoon; by the speed at which these cars travel past your store – if they travel too fast, there’s less chance of them stopping at your location; and by the site visibility – which can be enhanced by proper placement of a billboard informing the travelers of the service you offer.
By having all this information about traffic counts by address, produced from impeccably accurate data by highly capable traffic engineers, Ticon is able to offer you the key to finding the optimal locations for your future stores, and to improving the performance of the stores you already own and operate.
It’s like having a full department of traffic engineers and data analysts working for you in retail site location analysis – only without the cost the big companies have to pay for this luxury.
Contact us today to strengthen your competitive position, optimize the store operations and achieve maximum profitability.
