Commuters deserve our appreciation.
Every day in America, millions of them get up much earlier than they would like to, hastily put on their clothes, jump into their cars and hit the road, only to crawl in bumper-to-bumper traffic for an indefinite time. And at the end of their work day, it’s the same – only in reverse.
The commuter's only ray of sunshine in that gloomy daily routine is a stop at a convenience store, to get that much needed cup of coffee and, maybe, some guilt-inducing snack to go with it.
We are calling for appreciation of these everyday heroes. We appeal to the c-store operators: learn about your important group of morning customers. Conduct retail demographic analysis and learn about their points of origin, the time they spend on the road before stopping at your store, their income, gender, age, ethnicity, etc. Become the place in their life where they feel loved and appreciated.
KYC – Know Your Customer – is a rule that came from the world of finance, where it mostly focuses on potential fraud indicators. But in retail, KYC means knowing the things about your customers that will help you better satisfy their needs and wishes.
In addition to traditional demographic analysis of the trade area, and demographic report by radius, you can now also get Traffic Flow Demographics, a set of data describing the drivers in the flow of traffic that passes by your store. Ticon’s new product is available with nationwide coverage and high granularity, at Ticon’s industry-leading accuracy and precision.
Learn about your commuters/customers, and appreciate them!
