Since the beginning of 2024, Wawa has been expanding at a rapid pace, with CEO Chris Gheysens noting that the company is undergoing “the most aggressive growth” in company history. The company has since grown to two new states, Georgia and Alabama, and has plans to significantly expand in key states like Florida, Tennessee, North Carolina, Ohio, Indiana and Kentucky.

Now, the retailer is focusing on Virginia, as it recently began its westward expansion in the state with two new groundbreakings in Lynchburg and Staunton. The company already operates 110 stores in the state, mainly located on the east side of the state near Richmond.

The retailer currently has 12 sites under contract in the central Virginia market, with plans to add 30 stores in the next five years and 60 in the next 10 years.

Today, Wawa operates stores across Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina, Alabama, Georgia and Washington, D.C., with over 1,100 locations to date.

But 8 years ago, back in 2017, when Ticon started providing site selection analysis to Wawa, the chain had only 756 convenience stores.

Over these years, Ticon reviewed more than 2,500 potential site locations for the company, out of which about 350 were approved for development.

Ticon is well known for its industry-leading data accuracy and scrupulous attention to detail. With Ticon’s C-Site Insight™ reports, our customers always know what the historical traffic data, annual daily traffic, annual daily traffic actually is like at the site. And now, in addition to traditional reporting service, Ticon also offers its brand new online platform – TrafficZoom™, which lets the user get the traffic and demographic data with the same superior accuracy, but in a matter of seconds, rather than days.

You can register for a free trial of TrafficZoom™ at the dedicated site: https://trafficzoom.co

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