Yep. We get it. Texas is big. It likes to get most of all the good stuff. And now it’s getting more of the Donatos Pizza restaurants – three this year, and up to 100 total sometime soon.

Meanwhile, here in Georgia, we have to somehow manage with only three Donatos restaurants for the whole Peach State, with two in Atlanta, where we could use another dozen, at the very least. But whining never helps. And maybe it’s Georgia’s fault – having the state motto that includes the word “Moderation” definitely is not inductive to expanding the pizza chain.

And when a restaurant chain – or any retailer, for that matter – is planning its expansion, everything gets into consideration. No facts are too small, no details – too miniscule. The experienced players know that demographics data is the key.

This is called “KYC” – Know Your Customer. By defining a personality profile of your target audience and comparing the demographic analysis of any location to that profile, a retailer can find where the chances of success for its product or service are the highest.

It may sound easy but it’s a lot of work, requiring an extended staff of highly experienced analysts, data scientists, and today, increasingly, AI experts as well.

Not very many businesses can afford such an expensive cost center in their corporate structure. Fortunately, at Ticon we have such a resource that we are glad to offer to our customers, at a fraction of the cost of having a bunch of your own analysts on company payroll.

Give us a call, let’s get together for a chat, and we’ll show you how y’all can get to eat the cake, without paying for the bakery.