Now all restaurants are Taco Bell

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Get instant access nowIn the 1993 cult movie Demolition Man, a fictional futuristic society of the year 2032 is distinguished by having Taco Bell positioned as a winner of “Franchise Wars” and becoming the only restaurant brand around.
We still have a few years until 2032, but we know this prediction is not going to come true. Or is it?
Taco Bell thinks it still has some time to make this futuristic vision a reality.
The quick-serve Mexican chain has announced that as part of its new R.I.N.G. The Bell (Relentlessly Innovative Next-Generation Growth) initiative, it plans to increase its number of international stores from 1,150 to over 3,000 by 2030 . Taco Bell plans to enter nine new countries by 2030, including France, Greece and South Africa, while accelerating growth in the existing markets of U.K., Spain, Australia and India.
Last year, Taco Bell opened 347 new locations across 25 countries, bringing total restaurant locations to 8,757. It operates more than 8,000 in the United States.
They do more than just build stores, of course. Taco Bell pioneered a number of production innovations that are worth implementing in any QSR, such as assembly-line production, using minimal ingredients for an extensive menu, centralized cooking, novel electric equipment, optimized packaging – as if it is taken directly from the safe, sterile and scalable 2032 world depicted in the Demolition Man.
For Taco Bell’s customers this approach, apparently, works quite well. For you and your business? Only your customers can answer this question. This is why Ticon encourages retailers to proactively apply the approach known as KYC – Know Your Customer.
If you know who your customers are, you can figure out what they want, and give it to them.
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It takes a fully staffed analytics department to deal with data of this complexity.
It costs a lot.
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The door to Knowing Your Customer, at any place across America, is now open to you.