Know Your Customers, Near and Far
Fact #1: the Americans aged 60 and above now make 17.3% of the population, and this number will increase to 22% by 2040.
Fact #2: discounts are especially attractive to seniors who often have reduced income.
MAPCO Express in Nashville TN added these two facts and introduced a new Senior Discount program, offering 10% off in-store purchases and additional 10 cents per gallon, to show the appreciation of this growing cohort of their customers. If this sounds like a great business strategy to you, consider the importance of having relevant statistics about traffic flow demographic data. This new product tells the c-store operator about the demographics of people travelling past their stores, by providing traffic counts and demographic analysis with precision and high granularity.
Thus, in addition to knowing who are your potential customers in the trade area, you can find out the key facts about the passes-by and address their needs with products and services appropriate for their age, income, ethnicity and gender. Your customers belong to a variety of demographic subgroups, and with traffic demographics from Ticon you can know them better. Everybody wins.
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