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Hiring challenges are on the horizon

March 24, 2025
3 min read

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Headquartered in Altoona, PA, Sheetz is one of America's fastest-growing family-owned and -operated convenience store chains with more than 26,000 employees. The company operates more than 760 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio, North Carolina and Michigan. 

Currently this company is on a hiring spree to secure the employees for the chain’s Pennsylvania stores. The retailer will host hiring events with on-the-spot interviews at each of its 310 convenience stores there, with the goal of adding more than 440 new employees.

The retailer offers competitive pay and an industry-leading benefits packages to employees, including medical, vision and dental insurance, a 401(k) plan, an employee stock ownership plan, college tuition reimbursement, 12 weeks paid maternity leave, flexible schedules and more.

For any of the smaller c-store operators, this bonanza of benefits offered by a major competitor is a sign that finding an employee for your store is going to be that much harder.

But, if you cannot compete on all of the offered goodies, it does not mean that you cannot compete on some of them. Namely, flexibility in retail staff scheduling.

With Gen Z expected to make up more than a quarter of the workforce by 2025, understanding their expectations can help retailers attract and keep the next generation of workers. That’s why workday scheduling and labor optimization are more important than ever. And more than 80% of respondents to a recent survey by the Top Employer Institute said it’s more important to have flexibility in their scheduling than any other offerings provided by employers. Additionally, nearly two-thirds said they would take a lower salary for a better work-life balance.

Knowing how challenging it is to assure that the shift positions are covered at all times, and that there’s a need in extra cadre to help during the busiest hours, Ticon developed a tool for retail staff scheduling that helps c-store operations manager to know ahead of time when they need to cover that influx of visitors, and when they can manage with less employees. From now on you don’t have to pay for an expensive retail staff scheduling software, Ticon has it all for you.

The tool is available without subscription, and the detailed reports can be ordered for any location in the US, at extremely affordable rates.

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