The latest industry analysis by National Retail Federation (NRF) indicates that retail sales in 2025 are expected to grow between 2.7% and 3.7%, or in dollars, between $5.42 trillion and $5.48 trillion. NRF admitted that “significant policy uncertainty” from numerous factors is implied by the broad range of its forecast.

This is just one of many vague prognoses about our economic future – vague out of necessity, as the “prophets” don’t like to be proven wrong, while the state of consumer’s mind today is unclear.

Any way you look at it, though, a lot is riding on the consumer. Consumer spending is not decreasing while consumer confidence (as if it can be physically measured) is said to be on the decline.

But what is most important to understand in all these predictions and numbers is that they are addressing the AVERAGE of the whole country’s economy. They may have no – or very little - relevance to your city, or county, or even state.

So who knows what the future may bring? You do. You, a convenience store operator, deal with concrete, not the abstract. With individuals, not averages. 

The temperature of your business is the best measure of your economic future. To measure it, you have to use a special methodology we call KYC: Know Your Customer.

At Ticon, we have accurate, precise and reliable demographic reports for retail anywhere in the country, with 1-mile granularity. This data, fortified by our second-to-none vehicle traffic analysis (AADT, seasonality, daily & weekly volatilitydrivers’ behavior), will lead you to making grounded, insightful decisions at every step of the way – from selecting the most promising site, to choosing the right store format, to excelling in the in-store product offering, to operating the store with maximum efficiency.

And also, to make sound and truth-based predictions about the future of your business.

Visit us today to get on the fast track to success!