The demand for the housing is growing just as much as the population of our great country. It never gets less. It is just getting harder to convert into housing sales, for the reason that not everyone who has a desire to live in a single-family suburban house, can afford it today.

A new approach to satisfying this demand is called “Build-to-Rent”, or BTR. Its primary distinction from built-to-own housing is just that you don’t buy the house but enter into a rental agreement instead.

While the BTR segment may still be in its infancy, its fundamentals are solid, according to the panel of real estate experts who discussed this approach at the 15th annual InterFace Multifamily Southeast conference in Atlanta, GA. Demand comes from would-be homebuyers who are priced out of the single-family market. These purpose-built rentals have many of the same perks of for-sale homes, such as yards and private garages, without the handicaps of down payment and mortgage commitment.

BTR developments provide an opportunity for residents to figure out what characteristics they like in a home and what part of town they prefer. But some may opt for BTR simply because they are waiting for interest rates to go down.

Of course, when considering BTR development or acquisition, the main priority of the developer or investor is to focus on finding a place where people want to live. Access to jobs, retail corridors and good school districts are all important factors for potential residents.

Having a reliable advisor in the pre-development stage, an expert who can provide accurate, current and – most importantly – highly granular data, is vitally important for assuring the success of these large-scale real estate ventures.

This is where Ticon enters the picture. By having all the necessary information produced from impeccably accurate data by highly capable traffic engineers, Ticon is able to offer you the priceless and critical information for your optimal decision-making like demographic reports, schools ranking by neighborhood, crime data, and more.

It’s like having a full department of traffic engineers and data analysts working for you – only without the cost the big companies have to pay for this luxury.

‍Contact us today to strengthen your competitive position, optimize the store operations and achieve maximum profitability.