An effort to ban future generations from buying tobacco products in Massachusetts is facing strong pushback from advocacy groups in the aftermath of the revocation of the infamous Menthol Prohibition.

‍Citizens for Adult Choice, a grassroots organization fighting to protect individual rights, has officially launched a campaign opposing a proposed law that would permanently ban anyone born after a certain date from purchasing nicotine products.

The group kicked things off with a rally in Boston on January 22, rallying support against government overreach.

State lawmakers are looking to implement a statewide bill that would ban anyone born on or after January 1, 2006, from ever purchasing nicotine products, including cigars, chewing tobacco, and nicotine pouches.

Citizens for Adult Choice, backed by the New England Convenience Store & Energy Marketers Association, is pushing back hard against the proposed law.

As the debate heats up, one thing is clear—this fight may be far from over. But while previously the state was getting tacit support from some federal agencies, the latest action by OMB withdrew the previously enacted prohibition on sale of menthol and other flavored tobacco products.

Retailers may now hope that these one-sided efforts to control adult habits will cease.

Still, we all understand that the retailers, including c-store operators, don’t have any control over the decisions made by the state legislatures or municipal powers. But it helps to be aware of the impact of any such decisions and act proactively, either by appealing to the legislators or by analyzing alternative products that can substitute the prohibited categories.

It takes a good understanding of your customer base, and, as we call it, KYC.

KYC – Know Your Customer – is a rule that came from the world of finance, where it mostly focuses on potential fraud indicators. But in retail, KYC means knowing the things about your customers that will help you better satisfy their needs and wishes.

In addition to traditional demographic reports by address, you can now also get Traffic Flow Demographics, a set of data describing the drivers in the flow of traffic that passes by your store.Ticon’s new product is available with nationwide coverage and high granularity, at Ticon’s industry-leading accuracy and precision.

So, if you want to be ahead of the game, give us a call to talk about asset store performance optimization with Ticon’s highly precise data.