When The Going Gets Tough
Sometimes, when the going gets tough, the tough – or rather, closely involved – pretend that everything is peachy.
It can be seen, for example, in the response of the EV adherents to the politico-economic changes that bring about the repositioning of the industry – no, several industries – away from staunch support of the “green transportation of the future”.
Take, for example, the article recently published in our favorite online publication, CStore Decisions.
Apparently, the cancellation of the green mandate, the discontinuation of EV tax credits, and the end of putting billions of dollars into construction of 5 EV chargers (4 of which are broken), mean nothing.
No, the article says, we don’t have to worry about a thing. “EV buyers will be fine without government help”. Of course, anything usually works better without government help. But artificially created support for an unpopular technology is not one of these cases. If anything, it’s a basket case.
So, what should we do in the convenience store industry about EV chargers? Supplement them with cigar lounges, as the article suggested? Or conduct a fact-based, realistic market analysis to define where exactly the EV chargers may improve the bottom line for the c-store owner?
At Ticon, we support the latter.
This is why we developed a special analytical product for EV charging installation. It is based on a thorough customer base study we call Traffic Flow Demographics, where you receive a demographic report with a set of data describing the age, sex, income levels, ethnicity and more of drivers in the flow of traffic that passes by your store. With this new tool, you’ll learn about their points of origin, the time they spend on the road before stopping at your store. Ticon’s new product is now available with nationwide coverage and high granularity, at Ticon’s industry-leading accuracy and precision.
Become the place in the EV drivers’ life where they want to come for your special offering, and you’ll have a chance of finally making profit off these costly fast chargers you installed.
