We all are quite familiar with private labels in big-box stores and grocery supermarkets: Costco has Kirkland, Walmart has Great Value, and Trader Joe’s has a bunch of items branded “Trader Joe’s” this and that.

But what about the convenience stores?

Apparently, retailers like Love’s, Wally’s and others are going all in on new flavors and novel items, and even moving beyond food and beverage. Innovative private label products should continue to roll out across large and small c-store retailers this year as operators seek to offer customers value options. 

Experts say retailers can use fun flavors in energy drinks, candy, savory snacks and other SKUs, along with alcohol collaborations and non-food offerings, to stand out and draw shoppers in.

And it’s not just the bigger players. Smaller, regional operators are also testing the waters.

Finding the right balance of private brands and name brands will be key to bringing in more foot traffic. It is possible if you provide the product mix that’s specifically desirable to your customers – not just to some randomly averaged “Consumer Profile”.

This approach is called KYC (Know Your Customer). In retail, KYC means knowing the things about your customers with Ticon demographics reports by address that will help you better satisfy their needs and wishes.

In addition to traditional retail demographics analysis of the trade area, you can now also get Traffic Flow Demographics, a set of demographic analysis in the form of a report describing the drivers in the flow of traffic that passes by your store – age and gender distribution, income distribution, nationality, education, and more. Ticon’s new product is available with nationwide coverage and high granularity, at Ticon’s industry-leading accuracy and precision.

So, if you want to be ahead of the game, give us a call to talk about asset performance product selection optimization with Ticon’s highly granular data.