Independent stores fend competition with innovation – Get to know drivers demographic with Ticon
According to the NACS State of the Industry Report, independent owners now account for nearly 63 percent of all c-stores in the U.S. Unlike corporate entities, these businesses navigate unique challenges, from lean operations to building upon local loyalty. Success depends on tools designed specifically for independent operators that simplify daily tasks while supporting the entrepreneurial spirit fueling success.
Independent convenience stores are trying to compete with the larger corporate stores and their pricing on fuel to draw in the consumer. Today’s consumers are more selective than ever, so the c-store operators focus on offering a wide variety of products and prioritize the food service to keep them coming back.
Implementation of modern technology, in particular, AI-driven methods for corporate location strategy and business location research, is the integral part of this process. Use of precise, focused location intelligence – the kind that helps savvy operators find the optimal locations for their new stores – now helps achieve the improvement of operational efficiency and increase in store profitability.
In order to obtain maximum benefit from their assets and increase the store revenue, c-store operators need a clear picture of demographic drivers: age demographic of drivers, gender, income levels. And not just for the local area but also for the drivers that speed by your store – but may stop by to grab that cup of java, whether hot or cold.
The science of knowing who drives past your store is called Traffic Flow Demographics, and currently the best source of drivers demographic – for any place in the country – is Ticon, a renowned expert in business location research and location intelligence.
Ticon’s new product is available with nationwide coverage and high granularity, at Ticon’s industry-leading accuracy and precision.
So, if you want to be ahead of the competition, no matter how small you are and how big they may be, give us a call to talk about operations optimization with help of Ticon’s highly granular data.
