In a recent LinkedIn post, Rod Santomassimo, a CRE Broker coach, makes an interesting observation.

Referring to the graph above, Rod says that “…over the past 50+ years, Pepsi's cumulative return has far outpaced Coca-Cola's—not because Pepsi had a better brand (both are iconic!) but because they focused on building a stronger business foundation.”

He then projects this observation onto commercial real estate brokers, who spend too much time on “social media fame” and not enough on building a strong, scalable business model, i.e., investing in the business foundation.

Today it means, more than ever before, having accurate, current, location-focused data to build on.

To achieve this worthy but labor-consuming goal, large retailers employ fully staffed and quite costly analytical departments, and invest in expensive technological solutions to support this effort. What options are left to smaller players?

Ticon has the answer to this multi-million-dollar question: let us do your real estate location analysis for you. Created at the intersection of real estate and data analytics, Ticon can provide retailers and landlords with reliable, accurate, granular, and timely real estate location analysis to answer all the questions they need answered, fast.

We have been working with retail real estate site selection since 2016, and through these years, we have seen real estate companies achieve substantial gains in net operating income through more efficient operating models, stronger customer experience, tenant retention, new revenue streams, and smarter asset selection.

When you are ready to learn how to painlessly apply the benefits of comprehensive retail site selection analytics to your real estate business, give us a call.