Americans’ appetite for all things sweet and sugary just does not seem to have a limit. Health considerations aside, in the retail business, this transforms into a steady increase in the number of stores offering sweet morsels to the attention – and consumption – of the eager audience.

Yet another example of this phenomenon is the expansion of Texas-based Shipley Do-Nuts, one of the nation’s fastest growing donut chains, into Florida and Tennessee. According to the announcement, the company plans to open three Shipley Do-Nuts locations in 2025 in Nashville, Tenn., and Jacksonville and Tampa, Fla.

The donut and coffee chain says it has added more than 110 units to its development pipeline so far this year. Shipley plans to enter two new states, North Carolina and Virginia, in the first few months of 2025.

What does it mean to you, dear reader?

First and foremost, this points to an opportunity to satisfy the craving that exists, apparently still unfulfilled, in the general population of our country. The second, equally important consideration, is that the competition for your customer’s mouth (and wallet) is heating up unrelentingly.

What is the conclusion that should be made out of this information?

If you want to keep your revenue stream, and even increase it, consider food offerings that your target audience is seeking, and provide the appropriate selection at your locations.

And the key to this is something we call KYC – Know Your Customer. At Ticon, we have accurate, precise, and reliable data about the population anywhere in the country, with 1-mile granularity. This data, fortified by our second-to-none traffic counts by address, will lead you to making grounded, insightful decisions at every step of the way – from selecting the most promising site, to choosing the right store format, to excelling in the in-store product offering, to operating the store with maximum efficiency.