A little over a month after unveiling its 1,000th retail location, drive-thru coffee chain Dutch Bros Inc. is expanding its operations with goals to reach 2,029 shops by 2029.

Originating in 1992, Dutch Bros opened its first franchise in 2000. The chain now has a significant presence in the Pacific Northwest and is expanding with more locations across the United States, moving eastward to Florida, Texas, Oklahoma and Georgia.

Looking further out, Dutch Bros sees potential for 7,000-plus locations nationwide, up from its original estimate of 4,000 shops. In 2025 alone, the company expects to open “at least” 160 new stores.

These are numbers everybody should take very seriously, not the least that coffee startup from Seattle, WA.

This spectacular increase of coffee shop presence certainly provides the consumer with many choices.

Which of the players will be a market leader tomorrow? It’s hard to tell. But we can offer one helpful suggestion: to increase the market share, it certainly helps to KYC, which stands for Know Your Customer. If you know who they are, you can figure out what they want, and give it to them.

It sounds easy on paper, but in real life it’s quite a lot of work, involving thorough historical traffic data analysis, analysis of traffic patterns, travel times, points of origin, and a myriad of demographic analysis through demographic reports by radius and demographic report by address.

It takes a fully staffed analytics department to deal with data of this complexity.

It costs a lot.

Or so it was, until Ticon came up with an easy, affordable solution to this important but challenging task. Ticon’s business location analysis can be ordered online in a matter of minutes, and received in a matter of days. No need to enter into lengthy agreements or pay hefty user fees. You only pay for what you need, when you need it.

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