Last week, BP (also known as “Beyond Petroleum”) announced that it plans to fire about 4,700 of its employees as part of its cost-savings plan that intends to lower the costs by $2 billion by 2026.

A couple of elements of this plan caught our attention. One is the stopping of 30 EV charging-related projects, and the other is the increase of AI capabilities.

Both issues are worthy of thoughtful attention, and as much as we like to discuss them both at once, the space of this post is limited, allowing only one item at a time.

So, EV chargers it is.

We understand BP. As much as they claim to be “beyond petroleum”, the harsh reality of life is that the majority of the US market drivers prefer hydrocarbons to electrons. And with the US government green energy mandate gone as of January 20^th, it is naïve to expect that this percentage is going to grow in the nearest four years.

One has to be careful about where they spend their money, ensuring there’s a realistic return on investment, based purely on its commercial merits. The change of political winds often has this kind of sobering effect.

Does it mean that the EV charging business is gone? Of course not. There are 2.5 million EVs in our great country, and their owners still need to charge their fancy toys. What c-store operators need is accurate and location-specific datasets, allowing them to gain a reasonable ROI in a reasonable time period to pay it off.

Ticon comes to the rescue with our EV charger site location intelligence, packaged in a convenient, easy-to-read report containing all the key information for optimal decision making.So, if you want to be ahead of the game, give us a call to talk about asset performance product selection optimization with Ticon’s highly granular data.