It used to be that convenience stores were the places to buy smokes, chips and coffee – but this is changing rapidly.

Forty-five percent of respondents in NACS’ latest Convenience Voices survey said they would shop at convenience stores more frequently if they were offered higher quality and fresher food. Almost 30% of c-store customers said they planned to buy food elsewhere within 30 minutes of leaving the site—10.3% of them cited their reason as being “there are not enough healthy food options available for me at this location,” and 9.8% reported “the food here is not fresh enough.”

Expectations for food are changing, but human nature isn’t. Shoppers looking for healthy grab-and-go food still eat with their eyes, so being strategic about merchandising commissary and fresh food items will lead to more purchases and bigger baskets.

Equally important is to evaluate the actual demand for your offering among the local customers – not just a synthetic customer profile or “tapestry”. It’s a substantial and potentially costly effort, but KYC – Know Your Customer – is the cornerstone of successful sales strategy.

One way of simplifying this task is to partner with an expert like Ticon, who has the data and the experience to analyze it for your benefit.

In addition to traditional demographic analysis (trade area analysis of the trade area, demographic reports by radius, demographic report by address) Ticon is the only company that can get you Traffic Flow Demographics, a set of data describing the drivers in the flow of traffic that passes by your store. Ticon new products are available with nationwide coverage and high granularity, at Ticon’s industry-leading accuracy and precision.

So, if you want to be ahead of the game, give us a call to talk about asset performance product selection optimization with Ticon’s highly granular data.