Bankable Feasibility and Sales Projections in a Changing Market

This fall's headlines reflect dynamic shifts with expansions, optimizations, and exits in retail real estate. Lenders and investors require bankable feasibility studies with defensible sales projections backed by empirical data for a five-year horizon. Ticon's C-Site Feasibility Study and Sales Projection combine market-level scans, site-specific traffic analytics, and competitive context into detailed five-year revenue forecasts by category, supported by quality data and transparent methods. Key components include directional traffic with 15-minute intraday volumes, driver behavior analysis for stopping feasibility, distinction of local vs transit traffic using multiple data sources, and competitive market demand assessment with Level of Service ratings. Site rankings via a Location Attractiveness Index consider traffic intensity, road class, and demographic fit. Data quality issues like thin time coverage and single-source bias are addressed through comprehensive modeling and multiple data fusion techniques, enhancing accuracy and credibility. Examples highlight benefits for grocery-anchored centers, portfolio pruning, and new unit commitments, emphasizing tailored traffic and demographic insights. C-Site's approach yields up to 28% higher ROI by prioritizing sites with suitable directional flows and customer profiles. Essential features for bankable studies include detailed directional AADT, speed and congestion analysis, local vs transit traffic separation, precise demographics, competition mapping, and a transparent ranking index. As market demands evolve, evidence-based feasibility using high-resolution traffic and customer data enables confident financing decisions and portfolio success.