There are winds of change blowing over Starbucks, and one of the newest changes these winds brought is the promise to deliver a full mug of steaming-hot, freshly brewed coffee to a customer in less than 30 seconds.
This reminds us of another deadline experiment that unfolded about 40 years ago, only the deadline was not 30 seconds but 30 minutes, and the promise was to deliver a Domino’s pizza within that time – or it’s free.
Very few will remember a culmination of this delivery challenge that occurred in October 1985, when a teenage Domino’s driver was handed a pizza for delivery just outside Pittsburgh. It had been 23 minutes since the customer placed the order. He needed to hurry.
He accelerated out of the restaurant parking lot and, without yielding, plowed into the car of Frank and Mary Jean Kranack, who suffered injuries. In the moments following the accident, a Domino’s manager allegedly grabbed the pizza from the driver’s car and passed it off to another delivery worker, with a message: There’s still time.
Now, Starbucks does not promise you that your drink will be free if they produce it in more than 30 seconds. What Starbucks wants is to assure you that they are trying to reduce the frustration of waiting too long for something you REALLY want, at this moment.
About two years ago, we touched the issue of waiting too long, and the negative impact it has on the store’s bottom line, in a blog called “The Unbought Chocolate Bar”. The true story we cited was used as an introduction to the data analytics approach to daily visitor rate fluctuation – something we do exceptionally well at Ticon.
Yes, Ticon is a data analytics company, but our roots are in traffic engineering and location analysis for retail stores, and this unique combination of skills gives us an edge over the competition when it comes to making sure that the data is up-to-date, meaningful and relevant to the location of interest.
Come and ask for a sample of our popular C-Site Insight™ report enhanced for performance management in retail, and schedule a private chat to learn about the nuggets of useful information we can show you for your location of interest.
And the best part? You won’t have to wait in line!
So, if you want to be ahead of the game, give us a call to talk about asset performance product selection optimization with Ticon’s highly granular data.
As Aldi continues to set benchmarks in the grocery sector, tools like Ticon offer a complementary layer of intelligence, helping translate technological innovation into tangible business success by grounding decisions in precise, location-specific insights. This holistic approach ensures growth is both strategic and sustainable.
Contact usIf you are a small-to-medium operator, you are welcome to engage Ticon on an as-needed basis, to receive the detailed site selection reports for individual locations.
In both cases, Ticon’s offerings are very competitively priced, while providing the highest accuracy and granularity of data.
Visit our website or contact us for a free consultation.
It takes a fully staffed analytics department to deal with data of this complexity.
It costs a lot.
Or so it was, until Ticon came up with an easy, affordable solutions to this important but challenging task.
Ticon’s business location analysis can be ordered online in a matter of minutes, and received in a matter of days. No need to enter into lengthy agreements or pay hefty user fees. You only pay for what you need, when you need it.
The door to Knowing Your Customer, at any place across America, is now open to you.
By having all this information produced from impeccably accurate data by highly capable traffic engineers, Ticon is able to offer you the key findings for business location analysis, to decide if investing in EV chargers at these locations makes business sense, and to better retail store performance of the ones you already own and operate.
It’s like having a full department of traffic engineers and data analysts working for you – only without the cost the big companies have to pay for this luxury.
The concept of fast food was born in America, so it’s not surprising that the top 10 largest QSR chains are all US brands. Topped by the company that started it all, venerable McD’s.
As of this writing, McDonald’s has over 40,000 restaurants worldwide, some of which are housed in very picturesque buildings and environments. Many countries have their unique menu items not available to US customers, like McBaguettes in Paris, or McArabia chicken pita sandwiches in Abu Dhabi.
This is just one of the reasons McD’s sales are booming overseas, where it saw 4.1% growth, unlike 1.4% decline at the domestic market. Thus, the company plans to open most of its new restaurants overseas: about 2,200 this year, including about 1,000 in China.
This is why the company recently stated that it’s on track to reach 50,000 restaurants by the end of 2027. This would mark its fastest ever period of global expansion.
What does it mean for everybody who’s in this industry? First of all, a reason to be optimistic about the economy. The boys and girls at McD’s have a lot of data to look at, and if they bet on growth, so should we all.
But a corollary of the growth will be increased competition for prime real estate – and we don’t mean in China, but here, in our good old U.S. of A.
This is why it is critically important for every retail chain operator to hook up with a source of trustworthy location intelligence toolkit, including historical traffic data, accurate traffic counts and demographic analysis, and sales forecasting – like Ticon.
At Ticon, we know that a store location that assures a high potential for a high number of visitors is defined not only by the total number of vehicles passing by it. Other factors include the time when the traffic is at its highest – morning or afternoon; the speed at which these cars travel past your store – if they travel too fast, there’s less chance of them stopping at your location; and the site visibility – which can be enhanced by proper placement of a billboard informing the travelers of the service you offer.
By having all this information produced from impeccably accurate data by highly capable traffic engineers,
Ticon is able to offer you the key to improving store performance management of the ones you already own and operate.
One does not need to have a crystal ball to figure out why Walmart just made a decision to make a “landmark investment” in Canada, to the tune of $4.5 billion, which includes building dozens of new stores, beginning with five locations in Ontario and Alberta.
But look at all the other news:
Sprouts will expand in Florida, with seven new stores to cater to all these fresh and green stuff lovers that moved to FL from the opposite shore. That’s good news for the residents of St. Jones, Orlando, St. Petersburg (not the one in Russia) and in Palm Beach County.
Love’s will upgrade 50 stores and open 20 new ones. More than half of Love’s 655 locations will be newly constructed or remodeled by 2035.
And will you just look at the amount of milk shakes we’ll be getting!
Smoothie King plans to have 105 new stores in 2025, including key markets like Atlanta. Meanwhile, Shake Shack sees the potential for its company-operated footprint to reach “at least” 1,500 locations over time, vs. its prior target of 450 sites. Shake Shack expects to open up to 85 new restaurants this year, including 45 company-operated locations.
What makes us the happiest is the news that Barnes & Noble will open 60 stores in 2025, if you can believe a publication not so closely associated with the retail industry – some tabloid called Financial Times.
Why is this important?
Because this is a sign that our economy - and our industry - is optimistic about tomorrow, and puts its money into growth, in order to make more money. Whether you are big or small, this is a wake-up call to you. Growth is priority #1, and if you need support from an expert on site selection, demand planning and sales forecasting to help you with growing in the right areas, and in optimal locations, all you need to do is to make one call to Ticon.
We are waiting, and we’ll be happy to see you.
It’s like having a full department of traffic engineers and data analysts working for you – only without the cost the big companies have to pay for this luxury.
Contact us today to strengthen your competitive position, optimize the store operations and achieve maximum profitability.
Let’s discuss your next site selection move
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