In the sea of news, there are continents of opinions and small islands of facts. And facts, as our second president stated, are stubborn things. We may like them or not. They don’t care. They exist.
For example, there is a widely shared opinion that the future of personal transportation is in electric vehicles, ideally – self-driving ones.
To check the depth of facts behind this opinion, Deloitte conducted a massive survey around the globe, and came up with some interesting numbers.
Take it or leave it. These are the facts. Just like Joe Friday would want them. Just like John Adams would have them.
Fact # 1: In the US, 11% of participants said they prefer EV, and 62% said they’d rather have a traditional gas-burning car – or, as they call it in the survey, ICE (internal combustion engine) one.
Fact # 2: Out of the EV driving group, only 10% prefer to charge at the public charging station.
Fact # 3: Out of those who prefer to use public chargers, only 15% prefer to charge at the “traditional gas station with EV chargers”.
As we know, there are about 3.3 million EVs on the US roads now. If 10% of the owners prefer public chargers, this is 330,000. If 15% of those want to use the EV chargers at the gas station, that’s 49,500 potential customers for all the EV chargers installed at the gas stations across our great country.
Thus, we ask you, c-store owners: how much are you willing to spend to get a slice of this mighty 49,500-person pie? Especially considering the early demise of the Green New Deal, buried by the new administration on the first day – no, the first hour of our 47th president’s second term?
One has to be careful about where they spend their money, and make sure there’s a realistic return on this investment, based purely on its commercial merits. Change of political winds often has this kind of sobering effect.
Does it mean that the EV charging business is gone? Of course not. There are millions of EVs in America, and their owners still need to charge their fancy toys. What the c-store operators need is accurate, and location-specific data allowing the operators to gain reasonable ROI, in a reasonable time period to pay it off.
Ticon comes to the rescue with our EV analytics for EV charging business – EV charger site location intelligence, including EV charging data, EV reports, and business sales projection, packaged in a convenient, easy-to-read report containing all the key information for optimal decision making.
Ticon’s products are available with nationwide coverage and high granularity, at Ticon’s industry-leading accuracy and precision.
So, if you want to be ahead of the game, give us a call to talk about location potential assessment for your potential EV charging station.
So, if you want to be ahead of the game, give us a call to talk about asset performance product selection optimization with Ticon’s highly granular data.
As Aldi continues to set benchmarks in the grocery sector, tools like Ticon offer a complementary layer of intelligence, helping translate technological innovation into tangible business success by grounding decisions in precise, location-specific insights. This holistic approach ensures growth is both strategic and sustainable.
Contact usIf you are a small-to-medium operator, you are welcome to engage Ticon on an as-needed basis, to receive the detailed site selection reports for individual locations.
In both cases, Ticon’s offerings are very competitively priced, while providing the highest accuracy and granularity of data.
Visit our website or contact us for a free consultation.
It takes a fully staffed analytics department to deal with data of this complexity.
It costs a lot.
Or so it was, until Ticon came up with an easy, affordable solutions to this important but challenging task.
Ticon’s business location analysis can be ordered online in a matter of minutes, and received in a matter of days. No need to enter into lengthy agreements or pay hefty user fees. You only pay for what you need, when you need it.
The door to Knowing Your Customer, at any place across America, is now open to you.
By having all this information produced from impeccably accurate data by highly capable traffic engineers, Ticon is able to offer you the key findings for business location analysis, to decide if investing in EV chargers at these locations makes business sense, and to better retail store performance of the ones you already own and operate.
It’s like having a full department of traffic engineers and data analysts working for you – only without the cost the big companies have to pay for this luxury.
The concept of fast food was born in America, so it’s not surprising that the top 10 largest QSR chains are all US brands. Topped by the company that started it all, venerable McD’s.
As of this writing, McDonald’s has over 40,000 restaurants worldwide, some of which are housed in very picturesque buildings and environments. Many countries have their unique menu items not available to US customers, like McBaguettes in Paris, or McArabia chicken pita sandwiches in Abu Dhabi.
This is just one of the reasons McD’s sales are booming overseas, where it saw 4.1% growth, unlike 1.4% decline at the domestic market. Thus, the company plans to open most of its new restaurants overseas: about 2,200 this year, including about 1,000 in China.
This is why the company recently stated that it’s on track to reach 50,000 restaurants by the end of 2027. This would mark its fastest ever period of global expansion.
What does it mean for everybody who’s in this industry? First of all, a reason to be optimistic about the economy. The boys and girls at McD’s have a lot of data to look at, and if they bet on growth, so should we all.
But a corollary of the growth will be increased competition for prime real estate – and we don’t mean in China, but here, in our good old U.S. of A.
This is why it is critically important for every retail chain operator to hook up with a source of trustworthy location intelligence toolkit, including historical traffic data, accurate traffic counts and demographic analysis, and sales forecasting – like Ticon.
At Ticon, we know that a store location that assures a high potential for a high number of visitors is defined not only by the total number of vehicles passing by it. Other factors include the time when the traffic is at its highest – morning or afternoon; the speed at which these cars travel past your store – if they travel too fast, there’s less chance of them stopping at your location; and the site visibility – which can be enhanced by proper placement of a billboard informing the travelers of the service you offer.
By having all this information produced from impeccably accurate data by highly capable traffic engineers,
Ticon is able to offer you the key to improving store performance management of the ones you already own and operate.
One does not need to have a crystal ball to figure out why Walmart just made a decision to make a “landmark investment” in Canada, to the tune of $4.5 billion, which includes building dozens of new stores, beginning with five locations in Ontario and Alberta.
But look at all the other news:
Sprouts will expand in Florida, with seven new stores to cater to all these fresh and green stuff lovers that moved to FL from the opposite shore. That’s good news for the residents of St. Jones, Orlando, St. Petersburg (not the one in Russia) and in Palm Beach County.
Love’s will upgrade 50 stores and open 20 new ones. More than half of Love’s 655 locations will be newly constructed or remodeled by 2035.
And will you just look at the amount of milk shakes we’ll be getting!
Smoothie King plans to have 105 new stores in 2025, including key markets like Atlanta. Meanwhile, Shake Shack sees the potential for its company-operated footprint to reach “at least” 1,500 locations over time, vs. its prior target of 450 sites. Shake Shack expects to open up to 85 new restaurants this year, including 45 company-operated locations.
What makes us the happiest is the news that Barnes & Noble will open 60 stores in 2025, if you can believe a publication not so closely associated with the retail industry – some tabloid called Financial Times.
Why is this important?
Because this is a sign that our economy - and our industry - is optimistic about tomorrow, and puts its money into growth, in order to make more money. Whether you are big or small, this is a wake-up call to you. Growth is priority #1, and if you need support from an expert on site selection, demand planning and sales forecasting to help you with growing in the right areas, and in optimal locations, all you need to do is to make one call to Ticon.
We are waiting, and we’ll be happy to see you.
It’s like having a full department of traffic engineers and data analysts working for you – only without the cost the big companies have to pay for this luxury.
Contact us today to strengthen your competitive position, optimize the store operations and achieve maximum profitability.
Let’s discuss your next site selection move
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